“If you ask Swedes where they’d live if not in their current hometown, a huge amount of them say Helsingborg. And it’s funny, because some of them mightn’t even have been here – but there’s something about the location: the closeness to Denmark and the continent, and the fact that we’ve got a beach in the heart of town,” says Helen Långdahl, marketing coordinator at Visit Helsingborg. Indeed, the city is currently one of the fastest growing in Sweden, and it is already among the country’s ten biggest cities. But Långdahl insists that it does not feel that way. “Everything’s close,” she says.