She is the talented designer, entrepreneur and founder of the award-winning jewellery brand IOAKU. Confidently striding down her own path in life, Sweden-based Fanny Ek certainly does not lack ambition. With timeless yet fashionable charisma, Ek and IOAKU are on their way to reach the stars. “It hasn’t always been easy though,” she admits. “As a designer and entrepreneur you never stop working, always thinking about the next step. It’s important to stay brave and swim against the current. I like proving people wrong!” Ek’s inspiring journey took off with fashion studies in Sweden and later at Istituto Marangoni, the prominent school of fashion, art and design in London, where she was awarded as best graduate student with the honour cum laude.