“We want it to be a different shopping experience, not like walking into any other boutique,” says Sara Edhäll, co-owner and vice president of Iris Hantverk. “Our boutiques breathe the tradition of the brush-binding craft. It’s not unusual that people walk in and sigh, ‘It’s so peaceful, I could spend all day here’.” Iris Hantverk’s model can be traced back to the struggle for the right to self-sufficiency by the visually impaired, which resulted in a brush-binding workhouse allowing visually impaired craftsmen and women to earn a living. Today, five visually impaired craftsmen work at the manufacturing premises in Enskede in Stockholm, using responsibly sourced wood from Swedish forestry companies and cold-pressed, boiled linseed oil for optimal sustainability.
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