Perhaps it was no surprise that the Franzén brothers would launch a brand inspired by a nautical style, as they have had salt water running in their veins since childhood. “We come from a family that loves the archipelago, and we grew up at sea. It is something we are very passionate about and I more or less live in the Stockholm archipelago during the summer,” says Johannes Franzén, co-founder and CEO of James Barts. Without previous experience from the design industry and accessories market, the idea came to him and his brother while on holiday.

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