An anniversary of outer beauty and inner health
TEXT: HANNA STJERNSTRÖM | PHOTOS © KERSTIN FLORIAN
With a new and fresh view on wellness and health, Kerstin Florian broke new ground when in 1978 she opened her first spa business in Laguna Beach, California with one vision: Outer beauty, inner health. This year, the brand Kerstin Florian celebrates its 40th anniversary and the Swedish wellness business continues to revolutionise its industry.
The year is 1978 and Kerstin Florian, a Swedish-born aesthetician and spa manager, opens her first spa in California. “Spa was so much more than what it was known as at that time – which was basically a bubbling hot tub,” Kerstin Florian recalls, and explains the keystones behind her philosophy: “To me, spa was a lifestyle based on wellness living that encompassed proper nutrition, regular exercise, peace of mind, and care of face and body with natural resources.” This holistic approach to wellness became a success and the four pillars that guided Florian in her first business laid the foundations for its continuous growth during the next 40 years.
Today, the luxurious brand is present in more than 30 countries and offers skin- and body care as well as treatments that have their origin in nature’s most effective ingredients. “I create products with natural ingredients that the whole family can use – husband, child, mother, sister – to feel good and healthy and to care for their skin for a lifetime,” Florian explains.
This year marks a significant milestone for the brand as it celebrates four decades in a competitive industry. “My brand came from my passion for wellness, authenticity, positivity and a desire to find and learn from what nature and spa living have to offer,” Florian says, when asked about what she thinks is the key behind their long-term success.
The initiative for further knowledge and development has taken Kerstin Florian from a small spa in Laguna Beach to being a world-renowned luxurious wellness brand. With the merits in hand, there are endless opportunities and possibilities for the next 40 years. “I am always creating, finding new ingredients and ways to use products, therapies and techniques to make people feel good and balanced. It energises me and feeds the brand in order to keep it expanding and evolving”.