“It is beautiful and it is educational – we call it beautiful learning,” explains Ulla Koustrup, who founded Koustrup & Co. with her husband, Søren Koustrup, seven years ago. “It all originated from the fact that we thought the design market was missing something natural, something that wasn’t just a random flower but had some kind of thought or idea behind it,” she explains. Though 70-year-old Koustrup has a degree in biology, both her and her husband have long careers in publishing behind them. When they retired, they decided to start a small publishing company to pass on knowledge about plants, gastronomy and organic living.

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