“I remember when I started, I brought all the products home and took all the pictures myself. I edited and uploaded them to the web and had to write all the information about the products myself,” says Tverback and smiles. “Today it’s a lot easier; the suppliers are good at delivering high-quality photos and information about the products. When I started out, a lot of the suppliers weren’t even online.” For the first few years, Tverback was alone in the operation of the web shop, and she worked 24/7. After a year in business, she opened a shop in Tønsberg, an hour outside Oslo. Since then, they have had to move to bigger venues four times.

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