Pier 5 Hotel: Expect the unexpected – Aalborg’s new design hotel takes hospitality to the next level
By Signe Hansen | Photos: Jesper Rais
Located in the port of Aalborg, the newly renovated Pier 5 Hotel is taking hospitality to the next level. The hotel’s pulsating cocktail bar, luxurious suites, and stylish Scandinavian design have not just attracted praise from seasoned travel reviewers but also a visit from one of the world’s biggest superstars.
When an experienced Forbes travel writer calls your hotel’s suite one of the top ten best rooms she has ever stayed in, as a hotelier, you know you have done something right. The praise was bestowed on Pier 5 Hotel by Sandra MacGregor, a Canadian travel specialist who was visiting the hotel in connection with a feature she was writing for Forbes. MacGregor is not the only well-travelled international guest to have been attracted by the hotel’s lush facilities. “Since opening as part of Bühlmann in 2022, we have received a lot of international recognition and have never had trouble attracting guests,” says hotel manager Mike Sthyr. “Our hotel has a collaboration with Musikkens Hus [Aalborg’s iconic concert hall] and hosts many of their performing artists. In the past, the biggest names would be flown to Copenhagen or somewhere outside Denmark, but increasingly they are choosing to stay with us. In September last year, 50 Cent stayed with us for three days with his 50-man entourage, something which was possible because of our large and luxurious suite.”
The 70 sqm water-view suite is one of the hotel’s nine different room types, which also includes junior suites, studios with kitchens, family rooms, and more. In total, the hotel comprises 154 newly refurbished stylish and luxurious rooms.
A social hub
Nestled on Aalborg’s newly transformed waterfront, the location of Pier 5 was once a loading point for coal. Today, the area around the hotel has, however, transformed from an industrial to a cultural hub, with the hotel centrally positioned between Musikkens Hus and the Utzon Center. From there a short stroll leads to Aalborg’s lively city centre.
But guests need not leave the hotel for a good time. At the centre of the hotel’s stylish and cosy lounge, VAERFT cocktail bar offers guests an experience for all the senses, with local organic spirits, handcrafted ceramic cocktail glasses, and a mix of enticing scents taking the cocktail experience to a new level. The bar and the welcoming lounge, with its many cosy corners, create the perfect setting for locals and guests to enjoy a night out. “We have a string of events taking place in our bar and lounge area. Every Friday, we have live music, and we arrange regular tastings with local and international spirit suppliers, and we want to do even more,” Sthyr says. “We’re planning on hosting salsa and rum nights, knitting and cocktails events, and maybe a weekly barber salon – we want to create the unexpected, to build on our already amazing atmosphere.”
The luxury of a sustainable choice
Awarded the Organic Cuisine Bronze certification, the focus on environmental and social sustainability saturates all layers of the hotel’s organisation. Key cards are made from cardboard rather than plastic, the do-not-disturb signs are made in sustainably produced wood, and 30-60 per cent of all produce used in the breakfast buffet, bar, and pizza bar are certified organic. Moreover, in the hotel’s well-equipped gym, guests cannot just burn off but create energy through their work on the specially designed cardio machines. “We have chosen to invest in sustainable cardio equipment from ECO-POWR, they are a bit more expensive but through them, 75 per cent of the energy put into the exercise is converted to power and used in the running of the hotel,” explains Sthyr. “The idea is that eventually, we will be awarding guests for their efforts so if, for instance, you generate 300 watts, you earn a free glass of wine in the bar.”
Indeed, it is safe to say that a stay at Pier 5 Hotel is very likely to bring with it a multitude of unexpected and unique experiences.
Web: www.pier5.dk Instagram: @pier5aalborg Facebook: Pier 5 Hotel FACILITIES: In all rooms in Pier 5 Hotel, you will find a 50-inch TV with Chromecast, free Wi-Fi, and organic bath products from Meraki. All guests have access to the hotel’s new fitness room. When booking through the hotel’s website, breakfast is included. Parking is available in front of the hotel. In the hotel’s spacious lounge, guests will find the hotel’s coffee bar as well as VAERFT Cocktail bar. Tuesday to Thursday, the restaurant’s pizza bar is also open. BÜHLMANN Pier 5 Hotel is part of Bühlmann hotels, a family-owned group of unique hotels in Jutland: Scheelsminde in Aalborg, Pier 5 Hotel in Aalborg, Airport Hotel in Nørresundby, Villa Provence in Aarhus, Nørre Vosborg in Vemb, Peak 12 Hotel in Viborg, Hotel Royal in Århus, and Billund Airport Hotel in Billund.
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