Finnish company Pure Waste Textiles is renewing the image of recycled textiles – and showing that a cloth made of 100 per cent recycled material does not have to be worn out or old at all. Quite the opposite. Pure Waste Textile has created a new unique method of turning textile waste into, well, textiles. This way their designers are able to design clothes from scratch, fashionable as well as green, without damaging the environment in the process. Their next step? To be sold on the international market alongside other brands.