“I worked in the fashion industry for 20 years, and getting someone ready for a shoot was always such a hassle with all the lotions and creams. The process was unnecessarily complicated and I wanted to do something about it,” says Jim Lyngvild, founder and co-owner of Raunsborg. The first thing Lyngvild did was buy Flora Danica, a book written in 1648. Flora Danica is an encyclopaedia of Danish flora and fauna, describing their healing and medicinal powers. “I always bring my Nordic cultural heritage to any project I do, and this book provided the foundation for the products,” he says.