Few brands have achieved the iconic status of Royal Copenhagen. Founded in 1775, pieces of the company’s classic hand-painted Blue Fluted Plain porcelain are found in almost all Danish homes. But what transformed the company from just a porcelain producer into an international brand was the introduction of the Blue and Black Fluted Mega at the beginning of the new millennium. Creative director Niels Bastrup explains: “Through the first 200 years of our history, it was easy to look at us as just a producer. But around the year 2000, when Blue Fluted Mega made an entry into the portfolio, our transformation from quality seal to desired brand began.”