Sarva is something quite out of the ordinary: a new Swedish jeans wear label produced locally. The business is run by entrepreneur brothers Oskar Sommarlund and Anton Olsson together with denim guru Marthyn Inghamn. Inspired by wellmade denim brands such as Levi’s, Lee and Wrangler, their long-term goal was to design and manufacture high-quality jeans in Sweden. However, it proved to be somewhat of a challenge for the founders to find skilled staff. “It hasn’t been feasible to make jeans in Sweden since the ‘70s, when much of the textile production moved abroad,” Olsson explains.
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