Varumärket Södertälje, bildbank

“We’re right by the water and have 24 nature reserves, yet we’re only a stone’s throw from Stockholm. There’s the charming town centre, great museums and activities, and true multiculturalism: there are people from all over the world here – it’s almost like being abroad, but at home,” says Aljoša Lagumdžija, head of Södertäljebyrån, a modern kind of tourist office. He first came to Södertälje because of basketball, a hint to the town’s reputation as a great place for sports fans. “Björn Borg actually grew up here,” Lagumdžija laughs. “That garage door he used to practise his backhand against has become quite the visitor attraction!”