A luxurious stay on the ‘Swedish Riviera’


At Strömstad Spa & Resort, there is no need to choose between luxury comforts and the peace and beauty of nature. With its idyllic setting on Sweden’s west coast, top-class facilities and eye-catching design, the spa resort is the perfect destination for those who want it all.

“It tends to get overlooked. Even within Sweden, people often don’t realise what a fantastic destination Strömstad is.” So says Annika Fritzén, Strömstad Spa & Resort’s marketing and sales director.

Situated on the Bohuslän coast, about 30 kilometres south of the Norwegian border, Strömstad is one of Sweden’s best-kept secrets. A vibrant town, open all year round, its seaside location offers not only natural beauty in abundance, but activities ranging from lobster safaris to exhilarating excursions on a RIB boat. The Koster Islands, an idyll renowned as one of Sweden’s sunniest spots, are also within easy reach of the town.

Strömstad Spa & Resort’s prime location on the seafront, looking directly out on to the island nature reserve of Nötholmen, means that its guests can enjoy everything the archipelago has to offer. Yet its first class facilities ensure that those who enjoy luxury will not be disappointed.

In addition to one of Bohuslän’s finest golf courses just 50 metres from the hotel, and a selection of restaurants offering fine dining and sea views, the resort has an extensive spa, spread over two floors. Here, guests can enjoy no less than seven different pools – including a saltwater pool and a circulation-boosting ‘kneippbad’ – an outdoor Jacuzzi with sea view, and four different saunas. As a Decléor flagship spa, there is also an extensive range of luxury treatments available.

It all adds up to an experience which Fritzén believes is close to unique in Sweden. “The hotel is fairly recently built, so it has a very modern, bold design and a lot of guests comment on how international it feels,” she says. “The whole feeling is very cool, very relaxed. It feels much more like the French Riviera than a typical Swedish seaside town.”

Strömstad Spa & Resort’s location midway between Oslo and Gothenburg also makes it a perfect location for conferences and Fritzén explains that the resort prides itself on offering a service which goes beyond the typical. “It’s not just about providing a nice setting, but about working with our clients and putting everything in place to ensure they have the absolute best meeting possible.”


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