On a mission to improve hygiene and promote healthy smiles globally, family-owned Swedish company TePe has been thriving on in-house production and close industry collaboration since 1965. As a result, 25 per cent of all toothbrushes purchased in Sweden are signed TePe – and thanks to the interdental brush, the company is gaining ground across other markets as well. Today countries such as Germany and the UK have taking in the special brush. So what’s their secret? Well, there isn’t one. According to TePe’s CEO the true reason behind the company’s success is the committed team that stands behind it as well as the quality that they produce.