At the time, Andersson was studying finance at university but thought that maybe it was worth taking a chance on doing something different. “I decided to make use of my grandparents’ assets and opened the shop Nostalgi together with a friend. We sold deadstock vintage clothes in addition to remakes, art and design and soon became something of a hub for the Gothenburg independent scene,” says founder and creative director Andersson. The shop quickly attracted big Swedish alternative musicians such as Håkan Hellström, Soundtrack of Our Lives and Robyn.