“Umeå is not like other places where it takes 50 years for the locals to accept you,” says Erja Back, project manager at VisitUmeå, about the city’s reputation for being open and friendly. “In Umeå, you’re accepted straight away.” A small city with a big offering, Umeå makes for a different type of city break, boasting all the cultural and culinary experiences of a big metropolis, all within walking distance and topped off with shimmery winter hues. “We’re the biggest city of Norrland, which makes up half of Sweden,” says Back.
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