“The word ‘yasuragi’ is a lot like that relaxing exhale you do when you slowly sink into a hot spring. That feeling of letting go and allowing the body and all the senses to rest is magical to most people,” says Kersti Olophsdotter, marketing manager at Yasuragi. “It’s something I think most people don’t experience enough in their everyday lives.” Hasseludden started out as a centre for education and training, owned and used by the Swedish Trade Union Organisation (LO) and its member organisations. But as the demands of profitability brought a realisation that the space had to also serve a commercial purpose, a significant sum of money was invested into reshaping the venue to present a unique Japanese bath.
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