Y oga has long taken the world by storm, and with it, comes changes in fashion. Scan Magazine had a chat with Katarina Andersson, founder of Yogia – a web shop in Sweden specialising in yoga clothes, mats, and accessories from small distributors whose products are hard to find on the high street.

Colourful, trendy, ethical, and organic is how founder Katarina describes Yogia. They have a large range of yoga clothes, mats, accessories, and jewellery. Katarina spends a lot of time researching the market and aims to stock products that are ethically produced with organic, often recycled materials.

“Our customers are after something different and something that looks and feels a little bit special. Perhaps they are going to a yoga retreat and want a pair of trendy, yet practical yoga pants. Or a fun, colourful yoga mat that they know has been ethically produced. High-quality, fashionable, ethical products and good customer service is at the heart of our business. We make sure each customer is seen and heard. I spent 20 years running a jewellery business which taught me the importance of personal and professional customer service.”
Katarina turned to yoga during a particularly stressful period in her life. Owning a successful, award-winning jewellery business with 25 employees, her life seemed perfect from the outside, but one day she decided that yoga needed to be a bigger part of it. She sold her jewellery business and set off to find her next adventure. She first trained as a yoga teacher but realised it was not for her. She wanted to create something where she could use her love for yoga together with her retail business expertise, and that is how Yogia started.

Yogia’s website is in Swedish but they deliver worldwide. New for this autumn are Mala necklaces in different colours, which are used for meditation and anxiety relief. They also stock bolsters and cushions for YinYoga, which has recently become another popular tool for combating stress.

Web: yogia.se

Facebook: yogia.se

Instagram: @yogia.se

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