Fajers’ lifestyle products: blending innovation and sustainability
By Silvia Colombo | Photos: World of Fajers AB
Looking for well-balanced harmony between work and leisure? This is what Fajers is all about. The Swedish company is designing stylish lifestyle products, with an eye on innovation and sustainability.
The words ‘practicality’ and ‘style’ best sum up Fajers’ lifestyle products, which include yoga mats, headbands and gym clutches. The whole collection is both functional and fashionable, designed for cosmopolitan women on the go, divided between work, spare time and private life.
With a Scandinavian design – as the CEO and founder of the company Nina Sjögren Höe says – Fajers’ creations are not only multifunctional, but also sustainable, intending to “create a holistic lifestyle in a hectic world”. For example, the yoga mats and the gym clutches are made of natural rubber, and the latter is infused with a beautiful, unique fragrance – a mix of ethereal oils named Dharma.
All said, Fajers is attentive to its use of innovative and sustainable materials. And how can you resist the engaging names of the ‘Move With Me Yoga Mat’ or the ‘Be Boundless Gym Clutch’? Needless to say, the name of the company itself has a deeper meaning – it’s Nina’s grandma’s maiden name. To her, “Fajers represents the fire she had inside of her as well as the fire we all have inside of us.”
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