Great products often solve specific problems in everyday life. That is at least true for the Norwegian product FuelBox. The idea was born when Berta Lende Røed started missing the deep conversations that made her fall in love with her husband. She started making cards with open-ended questions that could reawaken their honest talks and saved them in a box. Then, one night, she invited her husband to join her on the couch. “We ended up sitting on the couch for four hours. The questions made us laugh, cry and open up to each other again. I immediately understood that many people could enjoy and even need a box like that,” says Lende Røed.