Infinity: A Finnish design agency without limits
TEXT: NDÉLA FAYE
Infinity is an award-winning design agency focused on industrial and strategic design, user experience, branding and marketing. With two decades of experience and clients based in Asia, the United States and Europe, the Turku-based company has grown from strength to strength – while staying true to their values of having the end-user at the centre of all their designs.
“User-friendliness is the starting point of all our projects. We always focus on what our customers need and desire,” says Niina Ketonen, strategic director at Infinity. With over 20 years in the game, Infinity’s combined experience and proven track-record speak for themselves. “Back in the day, we started from user-centric industrial design, and now we also provide clients with branding, UX/UI, strategy and analysis. Our aim is to help our clients reach and exceed their goals and stand out,” she says.
Infinity creates products, strategies, services and identities for some of the biggest global brands in technology, retail and the food industry, such as Huawei, HKScan, Fincap, Vendo LKV, Datalogic and Hitachi, among others.
In the past few years, Infinity have gained significant experience in strategic design and the design of different wearable electronics. The 85 patents the company has generated for their clients so far, and the 25 design awards they have received, all speak to its success. “We are proud to call ourselves wearable design and human ergonomic specialists,” the strategic director states.
What makes Infinity stand out is their level of involvement in each project: turning briefs into entire concepts, based on a thorough analysis of the client’s target market. “For each project, we use our extensive knowledge. We analyse new possibilities from a design point-of-view, and we clarify the most important element: the direction of the greatest potential for our client,” Ketonen says.
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