Bold, thorough and quirky – the creations of award-winning Swedish brand agency Motherland are as impressive as they are individual. Scan Magazine speaks to innovators and big thinkers Urban Karlstam and Hans Knutsson about the method that make their company so successful. Motherland didn’t want to become just another advertising agency, they wanted something more: to be an international player with a knowledge that extended further than just advertising. So they launched themselves as a brand and design agency, a company with a broad skillset.

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