Experiences beyond imagination
TEXT: MARIA PIRKKALAINEN | PHOTO © SPARK AUDIOVISUAL ARCHITECTS
With its headquarters in the Finnish tech city of Oulu, SPARK is a creative studio that focuses on audiovisual storytelling and creating unforgettable experiences for brands and businesses. Scan Magazine spoke to CEO Marius Timmer about the ideology behind the company and their latest innovative concept, the Domehall.
No day is truly the same in a company that spends its time crafting creative audiovisual solutions, all aiming to make your brand or business stand out. With the company’s roots going back over three decades, SPARK prides itself on extensive experience in both designing audiovisual technology architecture and creating captivating artistic content. “There are many companies that are still too modest when it comes to showcasing their own DNA,” Timmer explains. “We want to help our customers make their work environments look and breathe like the company they truly are.”
While there are other companies that offer such technological solutions, what makes SPARK special is their focus on the creative aspect. “We add an extra artistic layer to the experience by creating video compositions and beautiful music,” Timmer continues. “For us, technology is the platform to tell our customers’ stories.”
After acquiring SPARK three years ago, creating inviting environments has been the direction Timmer has steered the company in, alongside business partner and artist, chief visionary officer Ilmari Mäenpää. You can currently find SPARK’s work in a variety of places, from immersive visitor centres to office spaces, schools and museums.
An unforgettable event space
This past winter, SPARK also launched its new concept, Domehall – an architecturally impressive event space that has been a popular northern lights-themed destination near Kemi SnowCastle in Lapland. The best thing about it? The moveable Domehall can be set up nearly anywhere in the world as a unique, temporary venue, and its structure can be used for a company’s storytelling both inside and out.
At the end of the day, what SPARK works towards is to inspire more companies to feel brave about showing who they are and what they can do. “If you make your story come alive, people will love it,” Timmer concludes. “This is what SPARK is here to help you with.”