The Wild West days of digital marketing are over – Precis’ big ambitions

With poor online experiences, irresponsible use of consent and a Wild West style of collecting any and all data you can, digital marketing has not always had the best reputation. It is fair to say that there is room for improvement. Enter digital marketing agency Precis.

Precis was founded in Stockholm in 2012. Just three years later, in 2015, the Oslo office opened. In 2017 John Erik Karlsen, now CEO at Precis Norway, joined the team. Today, seven years later, the Norwegian team has grown tenfold from five employees to 50. With growth like that, it is clear that they are doing something right.

John Erik Karlsen, CEO at Precis Norway.

The marketing industry has been dominated by a few big companies for several decades. But many companies have not had a clear strategy for how to collect and use data in a valuable, ethical and customer-friendly way. Precis is working on becoming the agency that sets the bar for how this is done.
“A good experience on the internet means more than just visually appealing advertising,” Karlsen explains. “It also requires a deeper look at how you work with your consumers’ data.”

The first thing that greets us on a website is a box asking us to accept cookies. Cookies track us as we browse a website and gather information. This can be a good thing, but there can be personal data there that should not get into the wrong hands.

“We help our clients process their customers’ data in a way we think it should be processed ourselves,” says Karlsen. “It should be easy for the customer to choose what data they want to share. This becomes part of the brand. This is an area where we see that the market has great potential for improvement.”

A high number of clicks are great, but only if they drive value. “When you start to look critically at what data you’re collecting as a marketer, it also challenges you to understand what data is actually useful for measuring success,” Karlsen explains.

Technology is evolving and changing faster than most of us can keep up with. But keeping up is not a problem at Precis. “We must be flexible,” Karlsen says. “Five years from now Precis may look different. There is a lot to keep up with, but also many opportunities.”

Web: www.precisdigital.com
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Instagram: @precisdigital