Scan Magazine’s brilliant Sanna Halmekoski is back and has once again hit the streets of London to find out what the Scandinavian fashion fanatics are wearing. Cool, sleek, and full of statements, this is a little piece of Scandiland in the United Kingdom.


Katri Salminen
Finnish co-founder of Alvar magazine

“My style is classically Nordic. I like laid-back and easy-going clothing. I don’t want to look too plain, and I try to add a little twist to my outfits. I shop judiciously and often wear clothes by young, new designers. My T-shirt is from my hometown, Lahti; my jeans are by Whistles; and I cannot remember where I got my shoes from.”

Left to right:Katri Salminen, Kim Jakobsen To, Lars Göransson

Kim Jakobsen To
Norwegian photographer

“My style depends on the day. Some days I like to dress up and wear high fashion, like Gucci. However, my style is usually quite practical. I used to dress very eccentrically. I don’t shop a lot, but when I do, I like to buy good quality. My shoes are by Puma, my socks are by Gosha Rubchinskiy, the jeans and shirt are vintage Levi’s, the bag is by Porter Yoshida, and the sunglasses are by Persol.

Lars Göransson
Swedish chef

“My style is quite representative of the Nordic spirit. I like to buy timeless and straight-forward clothes. I don’t like big logos or brand names. The colour palette of my wardrobe is classic and filled with different shades of blue. My shoes are by Church’s, the shorts are by Ralph Lauren, the sunglasses are by Persol, and the watch is by IWC.”

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